President William Ruto has reaffirmed Kenya’s commitment to expanding the country’s creative economy following a meeting with Victoria Oakley, Chief Executive Officer of the International Federation of the Phonographic Industry (IFPI). The discussions focused on strengthening collaboration aimed at developing Kenya’s recorded music sector and positioning Nairobi as one of Africa’s leading centers for the global music industry.
According to President Ruto, the engagement reflected a shared vision of enhancing opportunities for artists, investors, and businesses operating within Kenya’s creative sector. He said the partnership is intended to support ongoing efforts to build a competitive music ecosystem capable of creating jobs, attracting investment, and increasing the international visibility of Kenyan talent. The President also welcomed commitments by three of the world’s largest music companies—Sony Music, Universal Music Group, and Warner Music Group—to establish operations in Nairobi, describing the move as a strong expression of confidence in Kenya’s creative potential and the policy reforms being undertaken to support the industry.
President Ruto emphasized that the next stage will focus on implementing practical measures that will strengthen the country’s music value chain, encourage innovation, and improve the environment for creators and investors. “I am encouraged by the shared commitment to strengthening Kenya’s creative economy and positioning Nairobi as Africa’s next major hub for the recorded music industry,” the President said. He added, “This is a significant vote of confidence in Kenya’s creative talent, our policy direction, and the reforms underway to build a globally competitive music ecosystem.”
The International Federation of the Phonographic Industry has consistently advocated for stronger copyright protection, investment in creative industries, and sustainable growth of music markets worldwide. Through closer cooperation with international stakeholders, Kenya aims to create an enabling environment that supports artists, protects intellectual property, and expands access to regional and global markets.
The announcement has been welcomed by many within the creative sector, with local musicians and industry observers expressing optimism that greater international investment could open new opportunities for talent development, music production, and distribution. One Nairobi-based music producer remarked, “Greater collaboration with global industry leaders can provide Kenyan artists with broader exposure and help strengthen the country’s music business.” Cultural organizations have also noted that continued public-private partnerships could contribute to economic growth while promoting Kenya’s rich artistic heritage on the international stage.
