Rwanda — Diana, an entrepreneur from Tanzania, has been named the winner of the African Business Heroes (ABH) 2025 competition, following a high-profile awards ceremony held in Kigali, Rwanda.
She secured the top honor for her innovative agribusiness venture, NovFeed, a company transforming animal feed production through sustainable, affordable, and locally driven solutions. NovFeed’s mission centers on improving food security, supporting small-scale farmers, and strengthening agricultural value chains across Africa.
Chosen from thousands of applicants representing countries across the continent, Diana stood out to the ABH judging panel for her scalable business model, visionary leadership, and demonstrable social impact. Through NovFeed, she addresses long-standing challenges in Africa’s agricultural sector while creating employment opportunities and promoting environmentally responsible practices.
The African Business Heroes initiative, founded by the Jack Ma Foundation, is dedicated to identifying and supporting African entrepreneurs who are building inclusive, impactful, and commercially viable businesses. The 2025 edition of the competition, hosted by Rwanda, further underscored the country’s growing status as a continental hub for entrepreneurship, innovation, and investment.
Participants and organizers alike praised Rwanda’s role as host, citing its stable business environment, forward-looking policies, and strong commitment to youth empowerment and innovation-driven development.
As the ABH 2025 winner, Diana will receive significant financial support, tailored mentorship, and access to a pan-African network of investors, industry leaders, and fellow entrepreneurs. These resources are expected to enable NovFeed to expand its operations and scale its impact across multiple African markets.
Diana’s victory marks not only a personal milestone but also a broader achievement for East African entrepreneurship, highlighting the power of homegrown solutions to drive sustainable growth and long-term development across the continent.
